contribution-margin

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growth-marketing-machines / paid-media-sops

The complete operating system for managing paid media accounts. Foundational SOPs and platform-specific playbooks (Meta, Google, TikTok, YouTube, Axon, Native/DSP).

ecommerce attribution youtube-ads google-ads performance-marketing paid-media tiktok-ads creative-strategy incrementality ad-operations meta-ads direct-response contribution-margin marketing-sop

Updated May 5, 2026

Vanithanallamothu / segment-margin-engine

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Pure-SQL cost allocation and fully-loaded segment P&L on DuckDB. Compares naive revenue-weighted allocation to driver-based per-pool allocation; shows the reallocation delta and rebuilt margins that change the management decision.